Of course, IBM first began challenging the "Macs are more expensive" trope back in 2016 when it explained how it saves more than $500 when employees choose a Mac rather than a Windows PC for work. The cost of ownership of Macs against PCs remains a stubborn myth that impedes Apple’s growth in the enterprise space. While IBM has gone on the record to state that on a per-device basis, Macs work out much cheaper to run than PCs in the long run, that initial sales cost still gives enterprise IT purchasers pause for thought. That last element will hopefully raise some alarm bells within Apple, given that we now expect to be told of the company’s plans to migrate Macs to its own self-developed ARM-based A-series processors: Will these run Windows? Will these new breed of Macs be compatible with the sometimes enterprise-unique applications the company’s growing business market needs? However, the main reason not to use a Mac at this time seem to be “concerns around application compatibility." When they must, many (42.2%) SMBs use client-based virtualization tools to run Windows on the Mac (which, of course, Parallels makes).
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